Part 3: Social Media Marketing: A Better Alternative To SEO?

March 08, 2016 at 03:17PM

No matter where you are in your business stage: caterpillar, cocoon, or full grown butterfly, it is critical that you allocate funds in your budget for marketing. If you’re not invested in taking your business to the next level, then you aren’t serious about your business! People won’t know about all the incredible things you have to offer unless you reach them and tell them. And one way to jump start those communication channels is through Social Ads.

“Another HUGE difference is that Facebook Ads are visual! They allow you to include vibrant photos/videos that catch the attention of your potential buyers and tell a story about your business, as opposed to just a sentence or two on top of the search engine results.”

One of the ways that Google Ads and Facebook Ads differ is you can get started with Facebook Ads, and begin to benefit from new traffic for a much smaller budget (to start). And, unlike Google Ads, Facebook Ads are integrated into NewsFeeds, as well as on-page placement. With Facebook Ads, you aren’t paying for placement, you’re paying for a duration. Another huge difference is that Facebook Ads are visual! They allow you to include vibrant photos and videos that catch the attention of your potential buyers and tell a story about your business, as opposed to just a sentence or two on top of the search engine results. Another has the capacity to “learn” and “understand” who your target audience is, and actually works on your behalf to refine and retarget that audience maximizing visibility, brand recognition, and brand awareness. Speaking of retargeting, have you ever visited a website and then find their ads popping up every place you visit on the web, including Facebook!? That’s something call “retargeting”. The way it works is, a “pixel” is created and embedded and then tracks visitors. Yet Another powerful advantage to harnessing the power of Facebook in your Search Engine Strategy.

“Facebook provides a wealth of data that allows for highly targeted, niche and consumer-specific marketing.”

It’s no secret that Facebook is one of the most powerful tools on the web. With over 934 million daily users, 1.59 billion monthly users, and 1.44 billion mobile users, Facebook has an incredible amount of untapped potential for businesses. And while their frequent and unannounced algorithm changes bring endless frustration to social media managers and digital marketers, Facebook is a platform that will soon be essential to business growth and visibility. Facebook provides a wealth of data that allows for highly targeted, niche and consumer-specific marketing. From their redesigned Ad Platform Power Editor to their brand new mobile storytelling tool for brands and businesses, you can’t afford not to take advantage of these tools to optimize business growth, lead generation, traffic, and engagement.

Zero Limit Web can help you plan, design, and execute an manage your Facebook Ad campaign, install re-targeting pixels on your website and provide you with comprehensive analytics and reporting essential for ROI and strategic planning.

searchenginestrategy

Now that you’re in the know, should you choose social media marketing?

When it comes to choosing the best Search Engine Strategy for your business, it all comes down to budget.

You want to make sure that you are spending your marketing budget wisely and investing in the strategy that will maximize those dollars. We always recommend starting with an SEO campaign, because it allows your business to have an established position in the search results, and most importantly, customer traffic. And, as we’ve discussed, your position online matters.

Obviously, harnessing the power of a comprehensive Search Engine Strategy will bring you page #1 domination. But, not all businesses have that option.

For those businesses with smaller budgets, start with one strategy. Then, as your business grows, take the next step! If you’re still having trouble deciding which step to make first, consider T.C.R.

T = TRUST

What builds trust online? Presence. Value. Access.

If your business holds the top three positions on page one of search engines, more specifically on Google, you earn trust.

If your business provides clear value, solves problems and has high visual appeal (via your website an mobile), you earn trust.

If your business has an active and vibrant presence on social media, you earn trust.

However, if your business lacks these, and relies solely on ads, your business loses trust. Consumers don’t trust paid ads and more often than not, they avoid them. Average searches place more trust in organic rankings than they do in paid positions. And, as soon as you stop paying for Google Ads, you lose trust, because your business is now invisible to searches. And a recent Moz article states that “the cost of SEO is 1/8th the cost of Google Paid Per Click Ads.” Another reason to start with SEO!

C = COST

“87% of search engine dollars are spent on PPC vs. 11% spent on organic SEO efforts…meaning the strategy that’s over 5x more effective {SEO} is only receiving 1/8 of the media spend…It’s hard to justify the expense of a PPC campaign, knowing that SEO is more successful and the over better longterm value” (NMC).

Quick and easy always comes at an extra cost. Taking a quick and easy route like paid ads isn’t going to give your business long term visibility or exposure. It certainly can if you are willing to commit to an ongoing PPC budget. Why not spend your budget on a marketing method that is sustainable, and delegate some extra funds for an Ad campaign when you really need an extra boost? A recent study shows that “87% of search engine dollars are spent on PPC vs. 11% spent on organic SEO efforts…meaning the strategy that’s over 5x more effective {SEO} is only receiving 1/8 of the media spend…It’s hard to justify the expense of a PPC campaign, knowing that SEO is more successful and the over better longterm value” (NMC). Ads should always run in tandem to an SEO campaign, not in place of them. However, if you are a Brick and Mortar, or if you have clients and customers who engage you on a regular basis, you should strongly consider coupling your SEO campaign with Social Media Marketing.

R= RESULTS

Are you in it for the long haul, or are you just looking for instant gratification? Organic ranking takes time. It is part of business growth. If you want your business to have sustainable, long-term visibility, then you’re going to want to start with an SEO campaign and get visible on your social networks. If you want a quick fix, then invest in Google Ads. But remember, you can always have SEO and harness the power of Google Ads when you need a spike in traffic such as a special sale, a new product launch, an event or special product promotion or new service. When used strategically and in tandem, PPC ads will provide you with traffic results. When Ads supplement your overall digital marketing strategy, you gain long term and short term results both working in your favor. Things like Facebook ads fuel your brand awareness and engagement, as well as provide traffic to and from your website and can be used for long-term as well as short-term marketing.

  1. Ready to get started on a sustainable digital marketing campaign for your business?

  2. Do you want sustainable results and a MAJOR increase in visibility?

  3. Is your website in need of a serious modern and mobile-friendly makeover?

  4. Do you want to get started on a Social Media Marketing Strategy so that you can actually engage with your customers?

Thank you for reading our 3-part series on PPC (i.e. Adwords) vs Organic SEO. We sincerely hope you learned a lot.

We are here for you! Give us call today and speak with one of our Digital Growth Experts.

We’ll provide you with a free web analysis, and identify and implement Search Engine Strategies that meet your unique business needs.

We look forward to learning more about you and your business!
from Zero Limit Web: SEO Expert in Los Angeles http://www.zerolimitweb.com/social-media-marketing-tips/

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